Coca-Cola FEMSA joined the Global Commitment, “A line in the Sand”, to eradicate plastic waste and pollution at source.

Coca-Cola FEMSA joined the Global Commitment to eradicate plastic waste and pollution at the source.

This initiative has been signed by 250 organizations including many of the world’s largest packaging producers, brands, retailers and recyclers, as well as governments and NGOs.

The Ellen MacArthur Foundation (EMF) introduced the New Plastics Economy Global Commitment to eradicate plastic waste at source and establish a circular economy for the material.

Over the past four years, the Ellen MacArthur Foundation has been rallying businesses and governments behind a positive vision of a circular economy for plastic. By launching the New Plastics Economy Global Commitment, the Foundation, in collaboration with UN Environment and more than 290 organizations, aims to create ‘a new normal’ for plastic packaging.

Members of the initiative “A line in the sand” are committed to develop actions to reduce unnecessary plastic, innovate and increase recycling with targets to be reviewed every 18 months, and become increasingly ambitious over the coming years. Businesses that sign the commitment will publish annual data on their progress to help drive momentum and ensure transparency.

Targets include:

  • Eliminate problematic or unnecessary plastic packaging and move from single-use to reuse packaging models
  • Innovate to ensure 100% of plastic packaging can be easily and safely reused, recycled, or composted by 2025
  • Circulate the plastic produced, by significantly increasing the amounts of plastics reused or recycled and made into new packaging or products
  • Eliminating unnecessary and problematic plastics is an essential part of the Global Commitment vision, and will make it easier to keep remaining plastics in the economy and out of the environment.

Coca-Cola FEMSA, as bottling partner of The Coca-Cola Company and together with NGOs, local governments and consumers, will work to customize the best path forward to lessen the impact on the environment and improve packaging performance by 2030, taking responsibility and contributing towards the #WorldWithoutWaste initiative, because we believe that every package has value and life beyond its initial use and should be collected and recycled into either a new package or another beneficial use.

As bottling partner, Coca-Cola FEMSA will work to customize the best path forward through the established framework of action, consisting in: Design, Collect and Partner.

Design is a core pillar to packaging innovation, allowing working more strategically with suppliers to develop more sustainable packages from start to finish.

During 2017, Coca -Cola FEMSA integrated 21% of recycled materials into production of all PET presentations and launched a new package made of 100 % recycled resin for all one-way PET presentations for Ciel water in Mexico. In addition, over the past 7 years, Coca-Cola FEMSA has used lighter weight components to save more than 20 thousand tons of plastics.

Collect means taking action to help ensure that all the packaging is collected or reused in every market where we operate, so that it does not end up in oceans or landfills. For over 15 years, Coca-Cola FEMSA has collaborated with other food and beverage companies through ECOCE, a Mexican civil association that promotes the collection of waste, the creation of a national market for recycling, and the development of recycling programs. Thanks to this collaborative effort, in 2017, ECOCE collected 57% of the total PET waste in Mexico.

Partner is important to find inspiring collaborative solutions to critical issues like litter and marines debris with industry partners, NGO’s and governments, also, it means educating consumers about recycling on a daily basis. By joining efforts involving communities, authorities and NGO’s in the regions where Coca-Cola FEMSA operates, they multiply the effects of their actions in order to promote the proper disposal and handling of the waste generated from consuming their products.

For example, Misión Planeta in Costa Rica, collected 1,046 tons of post-consumption PET in 2017 while sharing with more than 30,000 people the recycling principles. Similarly, in Mexico, 170,000 children and young people participated in the Yo Sí Reciclo Initiative, a program designed to promote a culture of recycling in schools and in local communities.


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